AI Meets Design at Marbella Design Academy.
What happens when you mix Artificial Intelligence with Design Innovation? You get yesterday’s incredible MasterClass!
We were thrilled to host Alberto de Cárdenas, international speaker, AI lecturer, and entrepreneur, for his session “AI to Phygital Innovation.”
But this wasn’t just a sit-down lecture.
Alberto rolled up his sleeves and gave our Master’s students a hands-on workshop. He showed them exactly how to use the latest AI tools to build business ideas that match their unique creative talents.








He didn’t stop at the ideas, though.
Alberto walked our students through the essential next step: building a pitch to actually bring these “Phygital” concepts into the real world.
It was an inspiring, eye-opening day filled with innovation and practical takeaways.
Thank you, Alberto, for sharing your expertise with us. We can’t wait to have you back!
Ready to take your design skills to the next level?
Earn a fully accredited Master’s degree—no stressful exams, just meaningful creative work—while enjoying life in the Spanish sunshine.
Our Master’s Validated Programme in Innovative Design is an 11-month, intensive program designed for those who want to transition from traditional design to strategic leadership.
Validated by the University of Bedfordshire, it combines academic rigour with a high-touch, studio-based environment in Spain.
This program goes beyond aesthetics, focusing on design as a strategic tool. Students master advanced methodologies like speculative design, systems thinking, and rapid prototyping to solve complex global challenges.
The curriculum is highly flexible, allowing you to apply these innovation frameworks to your specific field—whether that is Graphic, Fashion, or Interior Design.
Want to find out more?
Visit our website and discover what our Master’s is all about.
https://www.designschool.com/master-innovative-design/
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