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fashion styling

Higher Education in Fashion Styling and PR

Study Fashion Styling and PR at Marbella Design Academy in sunny Spain. 

Higher Education in Fashion Styling and PR – New Programme starting in September 2017

Fee per academic year: 9.000Euros, Starts twice per year, in September and in January.

The three-year Higher Education in Fashion Styling and PR programme that is offered to the students is developed, delivered, assessed and awarded by Marbella Design Academy.

When awarded your undergraduate qualification by Marbella Design Academy, equivalent to BA degree standard, then you can on the basis of your portfolio apply for a Master’s degree at any university of you choice.

The Fashion Styling and PR programme provides students with the skills and tools to interpret fashion lifestyle trends and values across all aspects of this ever-demanding and fast-paced world of fashion. The programme will focus on developing strategies and techniques of Fashion Styling, PR and Fashion Communication to help promote these essential areas which are key to today´s growing global fashion market. The fashion stylist role will be taught in context of how to research and critically analyse, develop and create suitable content as required by the fashion media.

This course was developed, and created for budding fashion stylists who are keen to pursue a career in this popular emerging fashion sector. The course will cover all the major fashion media styling options required to make and create impact. You will learn how and where to find inspiration, research techniques and all areas of development and creation of your desired look. Also working with professional photographers, models, hair & make-up artists, music and choreography experts so as to be able to present a professional runway fashion show, create your own ”Look-Book”, start your own “Blog” and communicate the latest trends in fashion!

Additionally you will be taught Marketing specific to the Fashion Industry, how to market and promote yourself and how to set up and successfully run your own Fashion business. This exciting, lucrative and growing market sector has many rich employment opportunities and the Fashion Industry is a now a major global business, and one of the largest employers of the world workforce. The Marbella Design Academy enjoys an excellent alumni of qualified professionals working successfully in the fashion industry.

By choosing to study Fashion Styling with us, you will find yourself surrounded by a hub of internationally acclaimed fashion designers and fashion buyers. Spain is a mecca for Fashion and some of the world´s most famous fashion designers are Spanish. Besides many others, Spain is home to the famous “Zara/ Inditex” Fashion Empire, with over 7,000 stores worldwide, created by Amancio Ortega now the second richest man in the world.

At Marbella Design Academy, the purpose built campus has been designed as an inspirational place to think, create and learn, equipped with the latest technologies and facilities expected of a modern education centre. Our academic staff are highly experienced and have all worked in this demanding industry.

The Higher Education in Fashion Styling and PR programme offered at Marbella Design Academy is designed to accomplish high academic achievement in an exciting exploration of fashion styling and public relation.

Career Opportunities

Your fashion career opportunities are endless and as a Fashion Stylist/ PR role you will be able to play an important key part in shaping and contributing to fashion publications, for both print and digital formats as well as in industry-related marketing and press offices. This profession includes positions such as Fashion Stylist, all areas of PR-(Public Relations), Fashion Show & Event Planner, Fashion Blogger, Social Media Manager in Fashion & Fashion-related industries, and even Trend Forecaster.

This innovative course will give you a professional insight to all the different job roles and career opportunities that exist within the fashion industry. You will have the opportunity to learn not only the academic and practical skills essential for a fashion stylist/ PR role, but also essential personal skills such as self-confidence, presentation, and organisational skills, and be encouraged to discover and express your own creative identity.

The first year of the programme will cover basic skills such as freehand drawing, design history, fashion illustration, computer aided design, PR and fashion styling.

The second year of study will build and enhance your existing skills with further exploration of the creative fashion design process, trend awareness, marketing and fashion industry based projects.

In your final year a work experience module will give you the opportunity to test your skills base in a “real–life” work environment within the fashion industry. You will create and develop your own industry standard portfolio covering all aspects of fashion styling, with your latest trend proposals, photographic imagery of your styling and “Look” book, fashion show documentation and complimentary Marketing and PR material targeted at your specific market.

Computer help for students: Should you have a problem with your computer, then we can strongly recommend using WEBCOMUNICA in Monda. JJ (the owner) is a genius when it comes to fixing computer problems. JJ can help students with their PC or MAC problems for a special Marbella Design Academy student price. You can call JJ any time on: +34 686515 371 or you can pass by his shop in Monda in Calle Hospital 6, 29110 Monda.

2nd hand MAC computers can be bought via this website: www.mcfactory.es

Study Plan & Materials List

Higher Education in Fashion Styling and PR programme

Total – days – hours and credits during the 3 years of study (Holidays are not included in this calculation).

1st Year, 1200 hours incl: lectures, direct, independent study – 120 CREDITS

2nd Year, 1200 hours incl: lectures, direct, independent study – 120 CREDITS

3rd Year, 1200 hours incl: lectures, direct, independent study – 120 CREDITS

In total for all 3 years of study: Approx. 3.600 hours incl. lectures, direct and independent study: 360 Credits.

STUDY PLAN – 1ST YEAR

120 Credits in total for all 3 years of study:                                                                  

FASS41 FUNDAMENTALS OF DESIGN

Fundamentals of Creative Design

Describes and explores the main issues involved in the professional design field. It also introduces research methodology, learning, creating and communication skills. Conceptual development processes and various presentation techniques are taught in order to provide the students with the necessary skills to express their ideas in a professional manner.

Fundamentals of Fashion Design

This module will allow the students to understand the design practices that are fundamental to fashion design and will form the basis for being a fashion stylist. The design procedures will give the student a good, basic understanding of the process of transforming a sketch to a garment sample form. Principles and elements of fashion design are studied in order to allow the student to design creatively yet effectively when answering a design brief.

History of Fashion Design

This module will offer an over-view of the history of fashion from the Ancient Egyptians to the Greek-Roman times, onto the “Dark Age” with the Byzantine and Norman Eras, moving on with the Medieval times and early Tudors with the Elizabethan period, to the Stuarts and right up to Baroque, Georgian and Regency eras.

History of Art

A comprehensive analysis of different art movements (pictorial art, sculpture, architecture) from prehistoric to present times and an introduction to methodologies such as research, analysing and writing skills.

FASS42 COMMUNICATING FASHION DESIGN, important skills to know for a Fashion Stylist.

Freehand Drawing 1

Study techniques of manual graphic representation. Use of linear drawing, tone and colour to denote light and shade, scale and texture, textile and material finishes etc.

Fashion Drawing 1

Study the basic skills in the craft of freehand drawing of the live form. Perspective, movement and the importance of the chosen pose. The Fashion Styler students will have further developed tuition in freehand drawing. As the Fashion Styler students do not produce their ideas in 3D reality, it is very important that the Fashion Styler students can communicate their ideas via a 2D drawing.

Photography 1

Introductory course covering basic techniques and addressing optical creativity from a design viewpoint.

Basic Production & Technology and Fashion Styling

Theory of the evaluation of sewing methods and production machinery, specialist equipment & attachments, plus other latest technological production methods in use in the fashion industry. Safe practice and “Health & Safety” procedures.

Print Design

A comprehensive overview of the techniques and processes in use in the creation of textile print design. All over prints, one way, repeats and borders. Colour separation for use with silk screens. Sublimated prints, roller, discharge & pigments. Digital print development & modern methods.

Illustrator 1

Industry standard software. Basic tools & processes. Relationship & differences between manual freehand presentation & CAD methods.

Photoshop 1

Introduction to one of the most popular of design software. Applications to photography and fashion design illustration.

Block and Size Specifications

Analysis of the shape of the body, garment parts and the measurements that determine their relationship. Theory of the conversion of a 2D pattern creation to a 3D garment sample.

Pattern Cutting Theory

The students on the Fashion Styling programme will have the theory of pattern drafting & cutting processes and techniques but will not actually produce their own garments as the Fashion Design students will be doing. The tuition will take place in group practice and also on an individual study basis as necessary. The induction (including “Health & Safety”/”Best Practice” awareness) and use of industrial machinery and equipment in atelier/workshops will be applied.

FASS43 FASHION STYLING PROJECTS I

Project 1

Use of combined modular skills in real-world scenarios. To include lectures, one on one teacher guidance and practical application of resources acquired through each term.

Project 2

The Fashion Styling students have a fashion styling research project including every step in the fashion styling process.

Group Project

Evaluation of acquired practical capacity in combination with teamwork, communication and presentation skills and their application in a professional work scenario.

Final Project

Portfolio of the capacities acquired throughout the full first year of fashion styling.

STUDY PLAN – 2nd YEAR

SECOND YEAR: 120 Credits 

In total for all 3 years of study:  360 CREDITS

STUDY PLAN – 2ND YEAR

FASS51 FASHION THEORY

The History of Fashion Design 2

Study of the evolution of garments, fashion and the garment industry over the eras. The study of social & historic factors and the understanding of the frequent influence of Fashion upon such diverse areas such as politics, religion & architecture.

Fashion Styling, trends and analysis.

Comparative Shop Reporting and methods, market trends & analysis. SWOT analysis, “Needs, Wants & Must-haves” evaluation and consideration.

As in the fist academic year the Fashion Styler students will work very much in details including all aspect in the fashion styler process. Attention to all the steps in the process from colour, trends, quality, cost and why certain garments have been chosen for the client have to be included and evaluated in all fashion styling projects.

Fashion Lab

Study a detailed knowledge of the roles of a garment and fabric technologist and how a quality assurance team can help set the standards of quality and performance in garment making. Learn the different areas of garment assembly and to introduce them to garment production and technical procedures.

Sustainability & Ethical Education

An analysis of the current philosophy applied to modern industry. Study of the principles of modern ethical fashion designers operating within our industry and the need to consider factory practices and employment laws. Child labour laws, minimum wage practices and their abuse and impact.

FASS52 FASHION PRODUCTION

Fashion Production & Technology

Theory of the advanced level of sewing methods and production machinery, specialist equipment & attachments, plus other latest technological production methods in use in the fashion industry. The Fashion Styler  students have to chose a Fashion Design student to work with as a stylist for his chosen student and his her collection.

Photoshop 2

Specialisation in photographic image manipulation in fashion scenarios.

Illustrator 2

Second level of use of this software in combination with freehand fashion drawing.

Fashion Drawing 2

Students will pursue the skills and processes of designing and creating garment collections first learnt in the 1st year and will develop them further. They will develop hand-drawing skills in the fashion drawing.

Runway & Styling

Evaluating differing make-up and construction techniques utilised within the commercial “Ready-to-Wear” market to “Haute Couture” and the more traditional “Tailoring” and “Bespoke” sectors.

Fashion Textile & Colour

This component will allow the students to understand the function of colour and fabric choices as part of the design practices that are fundamental to fashion design and will help form the basis for future design work and projects.

FASS53 DESIGN PROJECTS II

Project 1

Evaluating differing make-up and construction techniques utilised within the commercial “Ready-to-Wear” market to “Haute Couture” and the more traditional “Tailoring” and “Bespoke” sectors.

Project 2

As in the first year the Fashion Styler student will have a major Fashion Styler project running during most of the academic year. The Fashion Stylist students have to make a major fashion stylist research project.

Group Project

Evaluation of acquired practical capacity in combination with teamwork, communication and presentation skills and their application in a professional work scenario.

Final Project

Hands-on application of the capacities acquired throughout the full second year of Fashion Styling.

STUDY PLAN – 3RD YEAR

120 Credits

In total for all 3 years of study:  360 CREDITS

FASS61 ADVANCED FASHION DESIGN & EVENT MANAGEMENT

Vocational Orientation

Analysis of the work field and professional opportunities in the fashion styling industry. CV writing, job application processes and interview techniques.

Fashion Marketing, Merchandising and Range Planning

Advanced Comparative Shop Reporting and methods, market trends & analysis. SWOT analysis, “Needs, Wants & Must-haves” evaluation and consideration.

Intellectual Property Rights for Fashion Business

Study the laws and responsibilities involved within intellectual property within the fashion industry.

Runway & Styling 2

Evaluating differing make-up and construction techniques utilised within the commercial “Ready-to-Wear” market to “Haute Couture” and the more traditional “Tailoring” and “Bespoke” sectors.

FASS62 COLLECTION DEVELOPMENT

Advanced Event Management and Costing

Event management with costing and advanced styling details.

Fashion Drawing 3

Second level of manual representation of garments & the culmination of one’s individual finished “Fashion Illustrated” signature style.

Garment Costing & Fashion Production Procedures

Study the basic rules for the costing of garments.

Creation of a LOOK BOOK and Video Blogging.

Creation of a Look Book and Video Blogging ready to be presented to the client.

In-Design 1

Study of state-of-the-art software to combine techniques of Illustrator and Photoshop in edition scenarios.

Fashion Photography

Refine formation of a professional standard portfolio.

FASS63 FINAL MAJOR STYLING PROJECT & COLLECTION

Final Major Project & Portfolio

Hands-on application of the capacities acquired throughout the full third year of fashion styling with the culmination of a final Graduation portfolio, slideshow and EXPO presentation. Evaluation of portfolio of the major fashion styler project of your own choice produced during the academic year using all your taught skills during your 3 year of study. The project to be presented to a professional level, ready to show to potential clients.

Work Experience

Opportunity for real world experience in the professional work field.

Educational & Vocational Orientation

Analysis of the work field and professional opportunities in the fashion design industry.

Digital SLR Camera
Preferably with a manual mode (meaning you can control the exposure).

Laptop (portable computer), PC or MAC book Pro

We recommend you to buy a Lap Top with sufficient RAM memory and a powerful graphic card. We also recommend a 13 to 17” screen. When you have purchased your computer, please practice working on it prior to start.

Computer Programmes

Please make sure you get the programmes in the same format as your laptop (for example a Mac formatted program will not work on a PC).

  • Adobe Master Collection CS6 or higher with manual from Adobe
  • Microsoft Office – student version
  • 3D Studio Max – latest version from Autodesk

Remember to buy the original student version as they are much cheaper. Also ask for the latest version.

More stuff
You will be informed upon the start of the academic year regarding further required materials and handbooks.

Students Work

EXPO 2012 Fashion 35 in Marbella Design academy
EXPO 2012 Fantastic Fashion dress
model
fashion design event
fashion design event

Important Information

Tuition Fees: Click Here
Tuition Language: English
Duration: 3 Years

6 Hours daily (Monday to Friday)
From 09:00 to 16:00

Entry Requirements: Click Here
International Students: Click Here
Accommodation: Click Here

Starting in January and in September each year

September 2017

Starts 18th September 2017

January 2018

Starts 15th January 2018

September 2018

Starts 17th September 2018

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