Higher Education in Fashion Buying and Marketing
Study Plan & Materials List
Higher Education in Fashion Buying and Marketing programme
Total – days – hours and credits during the 3 years of study (Holidays are not included in this calculation).
1st Year, 1200 hours incl: lectures, direct, independent study – 120 CREDITS
2nd Year, 1200 hours incl: lectures, direct, independent study – 120 CREDITS
3rd Year, 1200 hours incl: lectures, direct, independent study – 120 CREDITS
In total for all 3 years of study: Approx. 3.600 hours incl. lectures, direct and independent study: 360 Credits.
STUDY PLAN – 1ST YEAR
120 Credits in total for all 3 years of study:
FASB41 FUNDAMENTALS OF DESIGN
Fundamentals of Creative Design
Describes and explores the main issues involved in the professional design field. It also introduces research methodology, learning, creating and communication skills. Conceptual development processes and various presentation techniques are taught in order to provide the students with the necessary skills to express their ideas in a professional manner.
Fundamentals of Fashion Design
This module will allow the students to understand the design practices that are fundamental to fashion design and will form the basis for being a fashion buyer. The design procedures will give the student a good, basic understanding of the process of transforming a sketch to a garment sample form. Principles and elements of fashion design are studied in order to allow the student to design creatively yet effectively when answering a design brief.
History of Fashion Design
This module will offer an over-view of the history of fashion from the Ancient Egyptians to the Greek-Roman times, onto the “Dark Age” with the Byzantine and Norman Eras, moving on with the Medieval times and early Tudors with the Elizabethan period, to the Stuarts and right up to Baroque, Georgian and Regency eras.
History of Art
A comprehensive analysis of different art movements (pictorial art, sculpture, architecture) from prehistoric to present times and an introduction to methodologies such as research, analysing and writing skills.
FASB42 COMMUNICATING FASHION DESIGN, important skills to know for a Fashion Buyer.
Freehand Drawing 1
Study techniques of manual graphic representation. Use of linear drawing, tone and colour to denote light and shade, scale and texture, textile and material finishes etc.
Fashion Drawing 1
Study the basic skills in the craft of freehand drawing of the live form. Perspective, movement and the importance of the chosen pose. The Fashion Buyer students will have further developed tuition in freehand drawing. As the Fashion Buyer students do not produce their ideas in 3D reality, it is very important that the Fashion Buying students can communicate their ideas via a 2D drawing.
Introductory course covering basic techniques and addressing optical creativity from a design viewpoint.
Basic Production & Technology
Theory of the evaluation of sewing methods and production machinery, specialist equipment & attachments, plus other latest technological production methods in use in the fashion industry. Safe practice and “Health & Safety” procedures.
A comprehensive overview of the techniques and processes in use in the creation of textile print design; All over prints, one way, repeats and borders; Colour separation for use with silk screens; Sublimated prints, roller, discharge and pigments; Digital print development and modern methods.
Industry standard software. Basic tools and processes. Relationship and differences between manual freehand presentation and CAD methods.
Introduction to one of the most popular of design software. Applications to photography and fashion design illustration.
Block and Size Specifications
Analysis of the shape of the body, garment parts and the measurements that determine their relationship. Theory of the conversion of a 2D pattern creation to a 3D garment sample.
Pattern Cutting Theory
The students on the Fashion Buying programme will learn the theory of pattern drafting and cutting processes and techniques but will not actually produce their own garments as the Fashion Design students will be doing. The tuition will take place in group practice and also on an individual study basis as necessary. The induction to (including “Health & Safety”/”Best Practice” awareness) and use of industrial machinery and equipment in atelier/workshops will be applied.
FASB FASHION BUYING PROJECTS I
Use of combined modular skills in real-world scenarios. To include lectures, one-on-one teacher guidance and practical application of resources acquired through each term.
The Fashion Buying students will conduct a fashion buyer research project including every step in the process from the fashion buyer having chosen the garments he/she would like to market for his/her company, to the garments actually being sold to the customers. The project will include all expenses from purchase price, shipping, custom, tax, warehouse space rent, expense to possible agent and wholesaler to the garments are being sold in the shop. A calculation of how many garments to be bought and sold and to which selling price to cover all expense and to give a minimum of a 200% profit to his company. These calculations are the most important calculations to be made for a Fashion Buyer in order to be successful in his/her profession. A wrong calculation can end in disaster. The Fashion Buyer has to pay close attention to all the details in fashion buying, such as trend, quality, cost price, retail price and calculated profit.
Evaluation of acquired practical capacity in combination with teamwork, communication and presentation skills and their application in a professional work scenario.
Portfolio of the skills acquired throughout the full first year of the Fashion Buying programme.
STUDY PLAN – 2nd YEAR
STUDY PLAN – 3RD YEAR
In total for all 3 years of study: 360 CREDITS
FASB61 ADVANCED FASHION DESIGN AND MANAGEMENT
Analysis of the work field and professional opportunities in the Fashion Buying industry. CV writing, job application processes and interview techniques.
Fashion Marketing and Range Planning
Advanced Comparative Shop Reporting and methods, market trends and analysis. SWOT analysis, “Needs, Wants & Must-haves” evaluation and consideration.
Intellectual Property Rights for Fashion Business
Study the laws and responsibilities involved within intellectual property within the fashion industry.
Runway and Styling 2
Evaluating differing making up and construction techniques utilized within the commercial “Ready-to-Wear” market to “Haute Couture” and the more traditional “Tailoring” and “Bespoke” sectors.
FASB62 COLLECTION DEVELOPMENT
Advanced theory in Pattern Creation and Technology
Theory of flat pattern creation and production technology with advanced styling details.
Fashion Drawing 3
Third level of manual representation of garments and the culmination of one’s individual finished “Fashion Illustrated” signature style.
Garment Costing and Fashion Production Procedures
Study the professional rules and principles for the costing of garments/collections.
Study of state-of-the-art software to combine techniques of Illustrator and Photoshop in edition scenarios.
Refine formation of a professional standard portfolio.
FASB63 FINAL MAJOR PROJECT AND COLLECTION
Final Major Project and Portfolio
Hands-on application of the skills acquired throughout the full third year of Fashion Buying with the culmination of a final Graduation portfolio, slideshow and EXPO presentation. Evaluation of portfolio of the major Fashion Buying project of students own choice produced during the academic year using all the taught skills during your three years of study. The project to be presented to a professional level, ready to show to potential clients.
Opportunity for real world experience in the professional work field.
Educational and Vocational Orientation
Analysis of the work field and professional opportunities in the Fashion Buying industry.
Tuition Fees: Click Here
Tuition Language: English
Duration: 3 Years
6 Hours daily (Monday to Friday)
From 09:00 to 16:00
Entry Requirements: Click Here
International Students: Click Here
Accommodation: Click Here
Starting in January and in September each year
Starts 18th September 2017
Starts 15th January 2018
Starts 17th September 2018