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"Design is the
method of putting
form and content
together. Design,
just as art, has
multiple
definitions; there
is no single
definition. Design
can be art. Design
can be aesthetics.
Design is so simple,
that's why it is so
complicated." by
Paul Rand
I'm Beatrice
Celestin, but as the
years are passing by
people will know me
more and more by the
name of twixC
(pronounced twixy). Let me start by
telling you a short
version of how twixC
became my name. When
I was a teenager
around the age of
14, a friend of mine
(Nancy F.) started
calling me Twix. The
reason was simple.
Everyone called me
Béa or Bébé. I was
not too fond of Bébé
and I simply did not
mind Béa. Nancy
decided that I
needed an original
name, therefore she
dropped the first
part of my name and
played with the end
of my name "trice".
From playing with
trice, she ended up
calling me like one
of my favorite
chocolate TWIX.
During the years to
come, close friends
and family called me
Twix, my cousin
called me Trix (like
the cereal) and some
other friends call
me Twixy. And as I
started drawing and
designing, I would
always sign it
"Twix". I got
attached to Twix
which became my
artist name. As i
was becoming a
graphic Designer,
thinking about my
identity in the
design world and
also branding, I
figured Twix would
not be appropriate
for me because it is
already the brand of
a chocolate.
Therefore I decided
to go for Twixy
written "twixC", "C"
standing for my last
name "Celestin". And
to add a twist to
it, the "t" is in
small caps to be
give it a more
friendly appeal and
the C in big caps to
emphasize on an
exclamation and to
play with the
contrast of a normal
way of writing a
name with the big
cap at the
beginning.
I was born and
raised in Haiti. I
attended a French
system school in
which I graduated in
1999 the class of
Philosophy with a
Baccalaureat ES
(Economics). My
primary choice of
study was Interior
Design, however the
college that I was
attending in Boston
didn't have the
interior design
course and instead
of looking for
another school to do
it, I decided to go
for the program in
Graphic Design and
Visual
Communications. I
loved it but for
some unfortunate
reasons, I had to
drop out and go back
home to work. I
spent 3 years in
Haiti, assistant
Graphic Designers in
their tasks and
focusing on going
back to school to
finish my degree.
Finally in September
2005, I attended the
Marbella Design
Academy to finish my
studies in Graphic
Design. It was an
experience that I
will never forget
from the friends
from all over the
globe, to the
teachers etc...
I fell in love with
Graphic Design. I'm
very abstract of an
artist and
designer... I love
to play with shapes
(specially organic
ones). I have a deep
fondness for
Branding and
identity studies.
Now, I live in New
York City, the city
that never sleeps
and where Graphic
Design is just IN
YOUR FACE. I'm in
the city of my TWO
all-time favorite
Graphic Designers:
Milton Glaser & Paul
Rand. The challenge
that I face in New
York City mostly is
the very FAST pace
of the life over
there. Everything is
at 500 miles/hour
and if you can't
keep up, You will
remain at the bottom
of the pit... But
like the New Yorkers
will tell you "If
you can make it in
N.Y, You can make it
everywhere" which I
think is so true and
it's a challenge I
am willing to take.
I have always had a
discipline in my
line of Work and New
York is getting me
even more
disciplined to keep
myself at the level
to be seen. I have
launch my website
www.twixCism.com and
started building my
brand identity to
the world. I have
clients for which I
work in Madrid,
Dominican Republic,
France, Haiti and
I'm building my
Network here in N.Y...
I am looking
forwards to start my
own official
business in Fall
2008.
THEREFORE, let me
re-introduce myself,
I'm twixC, a
passionate Graphic
Designer and Artist.
So, what is the
twixCism?
twixCism is simply
my point of view in
the design world.
twixCism is a design
concept movement by
twixC.
twixCism is in
process mode to
become a brand to be
born in NYC.
twixCism will cover
all works done by
twixC: Graphic
Design, Photography,
Paintings, Essays,
Poetry,
Illustrations,
Graphics on
Clothing, Graphics
in motion and
awareness campaigns
etc...
In the Graphic
Design world, my
particular favorite
branch is Branding,
specially in the
Fashion,
Entertainment, music
and cultural
industries which are
the directions where
I am pushing
twixCism.
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